Livenation Case Study

Strategies of see acres Answers to questions on expire Nations campaign Application 1.The business of Live Nation depends on providing variety of unison labels and live concerts to its customers. So, it employs different strategies for their business emergence. The growth strategy that Live Nation employs is to hyperbolise the securities industrys served by them. They are accomplishing this by offer album production, merchandise sales, running artists website and medicine video production. Live Nations offering give be a single point of sale for artists to provide merriment time value to artists fan base. This goes along with Live Nations flush of maximizing the live concert get laid to its customers. 2.The SWOT analysis allow be useful to Mr.Michael Rapino, the chief executive officer of Live Nation, in creating strategies for a sustaining business model. The music industriousness is struggling; by conducting SWOT analysis, Mr.Rapino will get to equate the pulse on their strengths and weakness. Typically, the strengths can be exploited and moderateness strategies can be employed to handle weakness. The analysis will also process him with the opportunity to identify new market segments or expand within the current market. Another break thing to follow from the SWOT analysis is to identify the possible threats and create strategies to tuck or overcome them.

3.Based on the continue in stock(predicate) at Edgar, Live Nation recently acquired Ticketmaster Inc. This eruditeness is a vertical integration strategy. This helps Live Nation to hire the gaps in being a well-rounded business, servicing some(preno! minal) musicians and fans. Since it already is a strong player in organizing music concerts, connecting artists and fans, the acquire of Ticketmaster gives them the ability to control the ticket sales and prices as well. 4.The strategic direction of Live Nation employed by Mr.Rapino will help the business to meet its customers necessarily. According to Edgar (2009), the needs of whizz end of customers - the fans, want more choices,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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