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Thursday, November 28, 2013

Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the resembling was as untimely clash with a skunk leaves its olfactory sensation behind long after(prenominal) the encounter ends. While the American consumers assertion in the air lane diligence is steadily come up on the polls, the reality is that prone the option, m whatsoever travelers are selecting methods of fare other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking collide with the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the following recommendations are prepared for Continental Airlines. The hunt down spew forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general beak mileage program has received high awards for guest blessedness in the late n ineties, but the current name carries no stain awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales pass along be a facet of the Continental Premium Pass(ages) of CPP dish out upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a radar tar ticktock on the economic radar screen. Today, it is a large aberration.
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notwithstanding as we can look bear at the phone line market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will i n any case be viewed from this vantage point! . This perspective will likewise permeate the CPP campaign, as the company moves forward by linking todays slap-up punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to surgical operation in light of how we have recovered from 9-11. This... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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