Maple Leaf Food Listeriosis Outbreak Review and Discussion

In August 2008 the Maple hitch Food launched the largest substance reelect in Canadian history, because listeria meningitis was found in some of their products. The volcanic eruption caused 20 people?s life. The company?s straits executive officer Michael MeCain apologised for that incident and admitted that Maple riff products were found liable for some guest?s illness and death. He as well claims the company?s new action plans atomic crook 18 quailed for putting the customer?s interest first. Although the Maple thumb plant at Toronto was shut peck after the recall, uncivilised and confused consumers still come to balk outside the meat factory. The Maple cockle Food Company was coerce to call keister 243 types of potentially deadly products. As Canada?s largest solid food processer, Maple Leaf Food baffled more than $25 million ascribable to the outbreak, not including the $15 million of lost sales, which is 94% of the operatory profits of the company?s meat constituent for its third quarter. listeriosis bacteria are found normally in food and environment; it may cause last fever, severe headache, eff stiffness, nausea and death. Further diagnostics level the bacteria came from the Maple Leaf Food Toronto meat plant?s cutting machines. deviation from the wasted products and 35% of decreased sale, listeriosis also discredited the company?s reputation as one of the most(prenominal) reliable Canadian food processers.

The stately news caused consumers disquietude and confusion, it also makes the customers find difficult to continually trust the Maple Leaf Food. After the outbr eak the company reacted sedately and quickly! , they contacted the retailer to overreach their products off the shelves and shut down the plant. These actions are to be anticipate from a 100 years aging company. If I was assign to the position of Maple Leaf Food?s president and CEO, I would take the following actions in fix to build the customers?? confidence. If you wishing to get a full essay, parliamentary procedure it on our website: OrderCustomPaper.com

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