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[pic] May 2007 The $970 billion global market for intoxicating beverages is experiencing a period of unprecedented change. While about 60 power of the market is still in the hands of sm each told, local enterprises, very global tinkerers are steadily rising. 6 of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to overlook the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are intimately positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There mud much to play for. unless(prenominal) Accenture research suggests that the lions share of futurity look on entrust go to a select group of companies that have unlock value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion encompass all terzetto ma jor categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages pains offers few opportunities for organic growth. The notoriously high costs of distribution and brand building have created extensive barriers to entry then the importance of acquisitions. Consolidation continues apace as aggressive acquirers look to demonstrate that they can wring value out of the companies they buy, oddly if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accounts for less than 10 percent of the total market. the like many others, the alcoholic beverages industry is also feeling the set up of hammy shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol custom overall but driving demand for all manner of premium products, from bette r-quality wines and premium lagers to malt w! hiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

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